Why Great Isn’t Getting Hired
Positioning, not performance is what gets senior leaders hired.
🚪 You’re Great — But Still Overlooked?
You did everything right.
You’re experienced, respected, and your last interview ended on a high note.
The feedback? “You were impressive.”
And yet — they went with someone else.
If you’ve been passed over despite glowing comments, this isn’t about your capability. It’s about positioning.
🔍 The Harsh Truth for Senior Professionals
In the six-figure job market, competence isn’t the differentiator - clarity is.
Hiring panels aren’t just choosing the most qualified.
They’re choosing the most compelling.
And the tools you rely on - your CV and LinkedIn profile aren’t just documents.
They’re your leadership brand in action.
If they’re not:
Translating your impact into business outcomes
Aligned with what six-figure roles demand
Showing you're ready for strategic ownership
…then they’re not working for you.
🧠 Why “Great” Leaders Get Overlooked
It’s rarely a lack of experience.
It’s almost always a messaging mismatch.
A CV that sounds like a job description, not a value proposition
A LinkedIn profile built for visibility, not for executive credibility
An interview presence that’s confident but not story-driven
If you’re not being headhunted, shortlisted, or chosen, your executive CV writing and LinkedIn strategy need recalibrating.
🔁 Missed Last Week’s Post?
I explored what happens when the interview goes well—but the offer never comes.
👉 They Liked You, But Passed sparked powerful conversations about likeability, leadership, and the blind spots keeping brilliant people stuck.
🔐 What We Don’t Talk About at the Top
I’ve helped senior professionals:
✔ Pivot into board-level roles after redundancy
✔ Rebrand after burnout, imposter syndrome, or confidence dips
✔ Land new executive roles within 60–90 days of refining their brand
But here’s what most leaders don’t realize:
✔ The CV isn’t the starting point - it’s the expression of your clarity
✔ Your LinkedIn profile isn’t about visibility - it’s about positioning
✔ Interviews don’t test your experience - they test your storytelling
🔓 What You’ll Unlock (PAID SUBSCRIBERS ONLY)
Become a paid subscriber today and get full access to the Executive Edge Vault, a premium toolkit for senior professionals ready to get headhunted, hired, and seen.
📁 Inside the Vault:
✔ Executive CV Template + Commentary
A proven format with expert notes explaining how each section positions you for senior roles.
✔ LinkedIn Optimization Guide for Executives
Headline formulas, keyword strategies, and profile tune-up tips to boost recruiter visibility.
✔ Recruiter Radar Method Checklist
A weekly checklist to stay top-of-mind with executive recruiters using my best LinkedIn strategies.
✔ Leadership Brand Statement Generator
Plug-and-play prompts to craft your unique value proposition — ideal for CVs, LinkedIn, or interviews.
✔ STAR/CARL Interview Storytelling Workbook
Templates for confident, data-backed answers in high-stakes interviews.
✔ Career Clarity Self-Audit
A guided reflection tool for leaders feeling stuck, undervalued, or in transition.
✔ BONUS: Burnout Recovery Playbook
For high achievers hitting a wall — with tools to rebuild motivation and clarity.
🏱 Founding Subscriber Bonus
The first 10 annual subscribers will also receive:
🎁 A 15-minute personalized LinkedIn headline review
Delivered as a voice note or short video — a quick win to boost your visibility and authority.
Coaching isn’t indulgent.
It’s intelligent strategy for senior professionals navigating change, redundancy, or reinvention.
You don’t need more experience.
You need more clarity, more visibility, and more control over your narrative.
👉 Become a paid subscriber to unlock the Executive Edge Vault and claim your bonus.
The next opportunity is already searching for you. Let’s make sure it finds you.
🔗 Connect With Me
Want to see how I position executive clients on LinkedIn?
📎 linkedin.com/in/heartcareerservices
👩💼 About the Author
Constance Johnson is a career consultant, executive CV writer, and leadership coach.
She specializes in helping senior professionals build powerful leadership brands, land board-level roles, and get headhunted for what they’re truly worth.